Privacy Policy

1. Introduction

My Locksmith Express LLC(“we”, “us”, “our”) operates https://mylocksmithexpress.com. We're a North Carolina mobile locksmith serving the Charlotte metro and Lake Norman area. This policy explains what information we collect, how we use it, and your rights.

2. Information we collect

When you request service

• Your name and contact info (phone, email)
• Service location / address
• Vehicle details (year, make, model, VIN) — for car keys only
• Description of the locksmith service needed
• Payment information (processed by our payment provider — we don't store full card numbers)

When you use our website

• Information you submit through our request form (name, phone, service type)
• Analytics data: pages visited, browser type, device, approximate location (city-level) — via Google Analytics 4
• Click and conversion signals — via Google Ads (where applicable)

For emergency service

• Your immediate location for dispatch
• Verification info (ID for your safety and ours) — captured on-site, not stored long-term

3. How we use your information

• Service delivery: dispatch a technician, confirm details, complete the job
• Communication: call or text you about ETAs, quotes, and follow-up
• Safety: verify legitimate service requests; protect customers and technicians
• Billing: process payment and record the work order
• Improvement: understand traffic patterns and improve our website and ads (in aggregate)

4. SMS & calls

By calling or texting (336) 790-2233, or submitting our request form, you agree to receive service-related calls and text messages from us about your request. Standard message and data rates may apply. Reply STOP at any time to opt out of further texts; reply HELP for help. We will not send marketing texts without separate explicit consent.

5. Who we share information with

We don't sell your data. We share it only with:

• Our technicians (so they can find and serve you)
• Payment processors (to collect payment securely)
• Service vendors who help us run the business (email, hosting, analytics) under confidentiality terms
• Authorities, only if legally required (e.g., subpoena, fraud investigation)

6. Cookies & tracking

We use first-party and third-party cookies to remember your preferences, measure traffic, and track ad conversions. You can disable cookies in your browser settings; some features of the site may not work as a result.

We use Google Analytics 4 and Google Ads. Both follow Google's own privacy policies. You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.

7. Data retention

Work-order records (service location, vehicle info, payment history) are retained for the period required by NC business law and tax regulations — typically 7 years. Marketing and analytics data is kept in aggregated form indefinitely.

8. Your rights

You can ask us to:

• Tell you what personal information we have about you
• Correct inaccurate information
• Delete information that's no longer required by law
• Stop sending you texts (reply STOP) or emails

Email support@mylocksmithexpress.com with your request.

9. Security

We use HTTPS across our site, store records on US-based servers with industry-standard security, and limit access to people who need it. No system is 100% secure — if you believe your data has been compromised, contact us immediately.

10. Children

Our services are intended for adults (18+). We do not knowingly collect data from children.

11. Changes

We may update this policy from time to time. The current version always appears here with the “Last updated” date above.